What’s In A Name?

To all you business owners out there, have you ever named a business in within a couple of months thought, “well, this is nice but I want MORE” and the name just didn’t grab you?  Or, what about naming a business based on where you live before you open a brick and mortar and then you think, “hmmmm, do I really want my business in this town or should I open my options”?

I have done both now.  I absolutely love the town I’m living in, but when coming up with a name for my baking business (online only at this time), I chose to name it after the town I live in….how original, right?  Now, I’ve already had other people around the country suggesting I look at expanding later on and here I sit with this business named after a town.

I began feeling like maybe I should rethink this and discuss it with my business partner, who thank goodness agreed with me about changing the name.  We have played with words and worked so hard on coming up with a new catchy name that FINALLY we did.  And the reveal will be coming in the next week or so.

Yep, I just hooked you and left  you hanging, but I’m really excited about where we are taking the bakery business and how we are going to tie it in with the coffeehouse we are opening in the next 14 months and therefore, I have to hold on to your interest for the sake of our business and your tastebuds.

Not to brag, but I am blessed with baking skills and I do enjoy it immensely and I want to share my delicious treats with everyone who visits my hometown.  For now, you can find me at http://www.castlerockconfections.com.  Soon, we will announce the new name and the new logo.  Until then, bake on!



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